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'The Future Starts Here' at the V&A questions our overfocus on technology

"It's a time of change, which explains why there's some anxiety towards the future."

Mariana Pestana, Co-Curator of The Future Starts Here at Victoria & Albert Museum in London speaks about her curatorial process of setting up a show that brings up the complications of technology, the societal state of nations around the world and working with Miranda July on a commissioned installation.

'The Future Starts Here' at the V&A questions our overfocus on technology

by SAND Magazine

June 18, 2018

Photos: Victoria & Albert Museum London

A quick search on Google will lead you to a research paper titled — Will the real smart city please stand up?

So far, no cities have stood up – which gives greater reason for an exhibition which sheds light on the challenges and possible effects posed by the rapid rate of global technological advancements. From the eyes of a viewer, the design of The Future Starts Here (curated by Mariana Pestana and Rory Hyde) within Victoria & Albert Museum in London reveals a somewhat dystopian outlook:
Gloomy overhead with ironically bright colour palettes, large warning signs leading citizens into taking a step back, only to advance  forward into the unknown.
In each section, current innovations from small to large corporations are on display. These are objects of protest and desires, either for public good or motivated by authority and power. On the surface, the showcase seems to celebrate technology and the rise of smart cities but travelling along the interiors may prove to be otherwise.

What The Future Starts Here is, in fact an invitation to members of the public to analyse our current societal states, and think about the direction our 'future' might be moving towards. It's safe to say that this time round, The V&A may be fulfilling an institution's role in liberating the minds of citizens and forging greater first world awareness.The exhibition has been described as didactic, and co-curator Mariana Pestana certainly isn't denying it.

Your work is largely moved by architecture and fiction. How do these two elements form the way you work, and the exhibitions and installations that you curate?

I’m interested in creating spaces that allow people to reflect about the world as it is, and imagine alternatives to how it could be on another hand. This has formed my interest in three dimensional spaces as a means to enact fiction, where people can experience things together. The Future Starts Here is divided into four dioramas. Each of these sets are presented as an exaggeration of the current times we live in.

We saturated the space with many objects, and with the help of architecture, created this illusion that all of these objects exist together. Many of them have existed in specific places – such as research labs, design studios and universities. Hence, we were interested in asking, what would happen if they became widespread? What happens when you place these objects together and form a new reality or context?

Architecture, in this case, was crucial in creating scenarios to allow the viewer to walk through the objects and innovations, and question the what ifs.
I’m fascinated by the idea of living in three dimensional fictions. That perhaps also stems from my background in architecture, and so I see exhibitions, events and temporary constructions as opportunities to create speculative worlds.

What were your main considerations when conceptualising the show?
The exhibition and sequence of what you see has to do with scale. I was fascinated by two things – the first being that the most most radical field of design seemed to be happening on the tiniest scale such as DNA sequencing and data editing. Then, you have the larger end of the scale involving 3D printed objects in space, or Facebook’s Aquila. These are projects initiated with the desire to populate the skies. I was drawn to how developments seem to aim towards these extreme scales.
Secondly, I was neither interested in technology as an entity nor how each of the technological objects functioned but more of their ability to change people.
How does technology shape us in various scales? That’s why the exhibition is divided into three main scales. The first is built like a house, and in it determines how technology shapes you as an individual.

How does technology change your body and your very understanding of what a human being is? How does it transform your private environment (‘a home’) into a different entity? How do household objects and machines make your home ‘smarter’ and create the illusion of care for you? 
The second act is the public square. It questions how technology shapes you as a citizen. How does technology change how you vote, the decisions you make, and how you relate to groups of people?
We also discuss the organisation of cities, and the new global condition that’s being connected by the Internet.

The third act involves how technology shapes us as a species. We manipulated the architecture to mimic the sections of our planet – from underwater to the skies. This is also where projects that deal with climate change, and exploration of resources in other planets are situated. Overall, The Future Starts Here represents how technology transforms the self, public and the planet – which is further enhanced by the design and architecture of the exhibition.

Were globalisation and liberalism important aspects in your curatorial process?

Definitely. We live in a very specific time, at least where the UK is situated. It seems like the democratic models that we are used to having are no longer serving us well. I’ve looked into it via research – how opinions are so divided, the decline in voting and democratic confidence in the US and across Europe…

Politically, it’s an interesting moment where people can’t fully predict what the future will bring. If you look at global shifts in time frames – it has been 10 years since the economic crisis in 2008, 5 years since Edward Snowden leaked classified information, and over a year since the American election and Brexit.
It’s a time of change, which explains why there’s some anxiety towards the future.
At the same time, the digital revolution has seen technological developments happening at an incredible rate that makes it difficult to keep track. The first generation of people who’re born into the digital world are now becoming adults, so we’re really undergoing a transformation. The global condition of the Internet has allowed technology to become democratised across all fields from DNA sequencing to 3D printing. That means it’s important to also reflect about the developments of technology, and the effect that it has on us as citizens.
I won’t deny that the show holds a certain perspective, which is inevitable, because we the curators are also people.
That said, we’re thinking of touring the exhibition with other venues that will hopefully bring in their own opinions on the technological state we’re in.

One of the showcases, Protei by Caesar Harada introduces an environmental perspective to technological implications.

Yes, the exhibition holds a number of context and notions that are urgent to engage with. With Protei, we’re witnessing a new ecological era.
The technology that we’re producing and optimistically endorsing have inevitable consequences, which we’re already beginning to understand with our so-called ‘progress’.
As we are developing so quickly and unconsciously, researchers are starting to think about how we can make more intelligent and resourceful designs to counteract climate change and the effects of oil spills, for example. We’re not only dealing with environmental struggles here. On top of pollution, we’re also seeing economical impacts and global migration. These analyses encourage critical consciousness of how technology can affect our planet.

I’m looking at one of your commissioned installations, I’m The President, Baby by filmmaker, writer and artist Miranda July – it’s interesting how socio-politics is involved in this. What does this say about our state of surveillance?

When I think about the development of technology, I also consider our emotional connection to the objects that make our ‘smart homes’. When you look at products such as a thermostat, you’ll realise that they only serve to perform to our needs. On one hand, these products are in a way accessing our information. With Miranda July’s previous works, I really enjoyed some of the moments in her films where she had portrayed technology in a very emotional way. Like when this couple were sitting across each other on the sofa, each looking at their mobile phones. Or her app (‘Somebody’) that she developed with Miu Miu.

We're talking about someone who’s intrigued by the emotional sides of how technology essentially takes up our life. I think Miranda July possesses an amazing capacity to observe and shine visibility to these banal details of the everyday life.
I thought it would be interesting to commission her to make a work in response to technology and her emotions attached to it. So she installed four smart curtains that track the activities of her friend, Oumarou Idrissa. A young man from Niger who works as an Uber driver in Los Angeles, Idrissa suffers from insomnia as a result of psychological fears. In the installation, each time Irissa wakes up in the middle of the night and WhatsApps his family in Niger, taps Uber, or uses Instagram, one of the curtains opens or closes.

It’s interesting to see her bring performance into a theme that’s otherwise seen as ‘robotic’.

Yes, and there’s a certain magic, I suppose. This is something we talked about — you know, when you’re talking to someone who is really far away but magically you’re in contact as a result of technology. She wanted to capture this very strange thing of being apart and together at the same time, which she did through these curtains. The idea of the curtains is associated with Somewhere in Time (1980) – the film captures the essence of how the protagonist lives through different times, yet the characters are somehow able to feel the presence of one another.

I think what you’re dealing with is something that’s very scientific and research-enabled, and so it can be more difficult to understand or access at times. Do you think that involving storytelling like what Miranda July did aids public understanding of such issues and concerns better?

2. Each time the brown curtains open, Oumarou has opened WhatsApp - the free, secure, worldwide messaging service. Every night around 11pm he begins to talk and message with his friends and family in Niger. "I don’t have any close friends in America," he told me, "so my phone is my everything." He exchanges videos and pictures with his 21 sisters and brothers and responds to requests for money, most often to pay for food, school tuitions, christenings and medicine. He used to talk to his mom every night, but she passed away two years ago. Just before she died, Oumarou texted to tell me she was sick. We had sporadically kept in touch after our long drive together. Just a few hours later he texted me that she had died, and he was headed back to Niger for her funeral

A post shared by Miranda July (@mirandajuly) on

Yes. I’m The President, Baby uses technology as a storytelling device – how can you tell a story using a technology that defies its original function? I’m all about showcasing works that have transformative effects on its visitors.
How can you go though a three dimensional experience and come out of it somewhat touched by what you’ve seen? In this exhibition, moments are created by integrating objects into specific design scenarios that encourage a person to live through different possibilities.
Finally, do you see exhibitions like The Future Starts Here as a pathway to more effective public education? Moving forward, what else can be done by organisations and institutions to better allow citizens to recognise the importance of these changes, and become more motivated to act?

I’d like to think of museums as civic spaces where we can discuss happenings of the world. What are the big changes that we should be aware of as citizens?

 For me, it’s crucial to bring contemporary thinking to museums so that we can collectively think about the subjects that are shaping our world right now, and the forces that are forming our future. I think it’s important to do that with a certain optimism. I was recently reading Rebecca Solnit’s ‘Hope in the Dark’ and in it she brought up a proverb,
“Critical thinking without hope is cynicism. Hope without critical thinking is naïveté.”
In conversations about the future, there has been a tendency to present it in a very dark light – critical thinking with no optimism. I would say that’s the tone of popular works such as Black Mirror. I’m not sure how helpful that is, though. I think that cynicism somehow blocks us from imagining other possibilities. Similarly, being optimistic for the sake of it doesn’t make any sense. I think it’s important to strike these balances.

There are certain parts of the exhibition that would make the viewer think that change is implausible. Now, if enough of us get behind these ideas, we can really contribute to that change and it’s true – history has proven it.

The Future Starts Here is supported by Volkswagen Group, and is available for entry at Victoria & Albert Museum (The Saintsbury Gallery) until 4 November 2018. More information here. Other exhibitions at The V&A can be found here.

Stay up to date with Mariana Pestana here.


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