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Visual Editorial

Homegrown label INVENTORY returns with a new collection for creatives

INVENTORY introduces its second utilitarian workwear collection – in collaboration with womenswear label, Ultramarine.
Homegrown label INVENTORY returns with a new collection for creatives

by SAND Magazine

September 29, 2018

Photography: Justin Chen / Styling: Eugene Lim 

Expanding on the first collection, this comprises of a set of four staples designed for everyday use, built on INVENTORY’s ethos of producing pieces that would take you from work to travel.

Ever so meticulous, the designers and makers included elements required on a day to day – pen loops for graphic artists and designers, key rings and multiple pockets for studio technicians, product designers, architects, engineers and more.

One constant pressure that INVENTORY faces is the pressure of creating pieces that look good and stand up to the humid weather of Singapore, where they are based in. Thankfully, they have made sure to adopt 100% natural fabrics, which also ensure these pieces last you a lifetime and the generations beyond.

What sparked your interest to work with Ultramarine for this new collection, and how was the process like?

With all our collaborators we try to push for small innovations and come up with something new or meaningful. In this case, we were working to develop more technically complicated pieces and were keen to work with the team of cutters at Ultramarine to make this happen. Between us, there has also always been a shared interest in workwear so we got talking about developing a collection together.

Earlier this year, we took a trip to Hong Kong to source for unusual hardware, and experimented with materials we don't usually consider such as mesh and even crepe. The entire process took a year.
We generally like to take a little extra time to research and develop products for the collections, and work with collaborators with a shared vision who bring something new to the table at the same time.

Your collection images feature Ayaka Katoh, Fuli Gao, Joel Chin, Maria Clare Khoo and Clara Lee. What was the selection process of the models like, and how do these people embody the spirit of your second utilitarian workwear collection?

Because this is a collection developed specifically for creatives, we wanted to cast real creatives for the shoot.
That’s why we’ve invited Ayaka, Fuli, Joel, Maria and Clara who are all practicing artists in the fields of fine art, printmaking, graphic design and video art.

How do the materials in this collection aid in its function to serve as everyday, timeless wear?

The pieces are cut in lightweight, breathable and natural fabrics that are perfect for our humid climate, coupled with detachable hardware that allow for interchangeability and ease of movement.

The last time we caught up, Olivia mentioned that wearers tend to fall back on the same silhouettes. Over the past year, do the both of you feel this tendency in your consumers largely remained?

We feel it has stayed the same.

People's tastes evolve ever so slightly and at the core of it, they still want items that anchor their getups.
What would you say to the wearers of this collection?

Use them everyday, and let us know what additions you wish to make to the pieces. We’re really curious to see who picks them up, how they’re worn, and what we can do to make them better or more useful.

More about INVENTORY here


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